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Think about the whole human, and how to engage. Not how to just talk. Forget the channels and focus on ideas that are authentic to the brand, and based on insights.
Think about the whole human, and how to engage. Not how to just talk. Forget the channels and focus on ideas that are authentic to the brand, and based on insights.
Consumers know the difference between campaigns from brands just looking to sell, and movements from brands looking to genuinely add value to the community they are engaging with.
Understanding what you want your brand to stand for and how to communicate that in a genuine way, is vital.
Neutrogena’s mission has always been to democratise access to skin health. On the back of that, we noticed a huge surge in the online conversation around skincare and skin concerns during the month of Ramadan.
In a period where our consumers are actively engaged on all platforms and seeing the gap present around the skin conversation, we decided to go big and create content people are longing for. SKINSHOW was born: A YouTube skin series that answers consumers’ most asked questions and concerns.
Merging data from Google with our product selection, we designed 4 episodes, each tackling a skin concern area. The episodes featured high-caliber influencers in the fields of beauty, skin health and makeup, taking part in fun conversations, challenges, Q&As and experiments.
We were briefed to handle all external and internal communications for the first ever Gov Games, a sporting tournament for government departments across the world.
We developed a compressive, three-phased communications strategy igniting excitement for the first ever tournament of this kind. From stakeholder management, PR, influencer relations, web design, advertising, social media and live event coverage, we made sure this was the most talked about event in Dubai!
We deployed a live event team of content creators and publicists to the event to capture all of the action from the night and share with broadcast media, news and social media audiences worldwide.
Due to the global reach of our activity we attracted attention from around the world and even had international teams from the likes of the LAPD, NYPD nd London Met entering!
Miral’s place as a leading developer in the UAE is clear to see just by looking at the success of their assets, but no one knows who or what Miral is! Our task was to craft an ownable brand positioning to communicate their varied offering to stakeholders and create a visual identity to bring it to life.
We hosted a series of workshops with key stakeholders to help identify who and what Miral is, and where they want to be in the future.
From there we crafted Miral’s new brand positioning, values, messaging, tone of voice and architecture which led onto a comms strategy for relaunching in market.
Refreshing Miral’s visual identity was an important next step in preparing for relaunch. We drew inspiration from the brand’s heritage and new positioning of ‘Architects of Curated Destinations’ to design a comprehensive brand manual and toolkit.
A cohesive brand strategy and identity that communicated the role Miral plays in Abu Dhabi’s growth landscape.
In Q4 2021, Google approached us with a challenge. It was just past peak-pandemic, and most people were feeling the Face-Time and Zoom event fatigue in a big way. Google wanted our help to work on a Google Marketing Live brief that would ”reignite the magic of Google Search” and reintroduce Googlers to real, physical events in a way that would be both exciting and memorable.
“The Magic of Google Search” was our proposed over-arching theme for an event that would see 500+ of MENA’s most prominent C-Suites and Marketing Leads through the doors of the just-launched Museum of the Future in Dubai.
We didn’t stop there. Our goal was to transport guests behind the Google Search Homepage. So, we conceptualized, designed, and developed a series of interactive and immersive activations to unpack the magic behind Google—from decoding purchasing decisions to making sense of the “Messy Middle”.
We even sourced a local magician who specializes in creating custom magic using Google applications like Maps, Trends, YouTube, and Google Search itself, and tasked him with punctuating the day’s keynote talks and workshops with “wow” moments.
Overall? A resounding success. Google it.
Costa Coffee needed to appeal to a younger set of consumers and encourage future loyalty .The brand lacked vibrancy, appeal and energy. Our job was to change that.
#fueledbycosta was born.
A platform that allowed ultimate freedom to appeal to a high energy, creative, tech-savvy group of Millennials and Gen Z humans. We created a series of ongoing activations such as collaborating with Snapchat with the first Snapchat Spectacles in the Middle East, the first ever coffee delivery by drone, a camel drive through and a UGC competition for high-octane content in our name.
Costa market research showed that we successfully shifted the dial 2% on their customer base, attracting a younger crowd and breathing life into an aging brand. We won a global award for ‘Marketing Innovation’ for the drone drop stunt and had a whole load of fun along the way!
Grey Goose is a well-known luxury vodka brand, but it is often associated with specific drinking occasions only (namely celebrations and bottle service). The brand wanted to go beyond this and drive consideration of Grey Goose across multiple drinking occasions, whilst retaining the brand’s core identity as a luxury spirit.
To do this, we identified a core insight about the type of people who Grey Goose appeals to – they are the leaders of their social group. Knowing this, we developed ‘The Moment Makers’, a creative platform dedicated to providing inspiration and curation for our discerning audience. We launched an Instagram page, enlisted three ‘Moment Makers’ influencers who are leaders in their social circles, and created epic content to showcase Grey Goose in multiple settings.
Despite the challenging dark market of alcohol advertising in the UAE, the campaign achieved phenomenal results in just three months!
Full brand identity and refresh after 12 years dormant.
To put Emarat back on the map across Dubai and the Northern Emirates as a key player in the Oil & Gas Industry.
We needed to fuel nostalgia across the UAE to remind people that Emarat has always been here.
To make a big impact, we utilized a full 360 campaign covering social, PR, OOH, radio, TV and internal comms, engaging both employees, locals and expats.
Before the official launch, we create a teaser series on social media only which piqued interest and got people talking ahead with the nostalgic style images and storytelling copy.
The official launch saw radio adverts, TV spots, organic and paid social media and a full PR plan go live, followed by OOH activations including a billboard on SZR.
CHALLENGE: An interesting, complex and thought-provoking brief, we were appointed by the Global Petrochemical Association (GPCA) to tackle perceptions around plastic.
IDEA: Mainstream media is awash with negative images and misconceptions about plastics, so we needed to balance out the conversation and highlight the positive use cases of plastic (whilst not ignoring the negative ones) and educate people on the importance of recycling and circular economy.
We devised a creative campaign, ‘There’s More to Plastics’, featuring four stories where plastics play a vital role in their life, be it as a medical equipment or safety harness. These stories were rolled out as a four-part branded content series on YouTube, supported by social media assets containing key facts and figures.
IMPACT: 13.5 million video views for our positive plastic stories and the start of a big step in readdressing sentiment around plastic
A regional, integrated marketing agency, headquartered in the UAE, with a global reach and an award-winning, proven track record.
We are a fearless group of thinkers, focused on ideas, impact and integrity.
Our marketing strategies aren’t bound by channel or discipline. They are fueled by our imagination, driven by data, knowledge and limitless creativity.
Our team is a perfectly imperfect melting pot of curious minds, looking to do brave, bold and meaningful work. We are strategic. We are agile. And if you work with us, we are always looking to blow your mind, one result at a time.
Our innovative approach to integrated strategies has enabled us to grow a trusted client base across the region. We can cater to a multitude of marketing goals and offer a variety of integrated services.
We believe that all marketing campaigns should target the whole human, and this means an integrated first approach, always. We can support all your marketing needs, across all disciplines.
Get in TouchThe world as we know it has changed and is evolving daily. You need a team who understands that. Not just from a marketing perspective, but from a human perspective.
Empathy and talent, combined with insight, strategy, and action for an impact-first approach, makes us hungry and ready to take on any brief. The more challenging, the better.
