Let us tailor a digital, social media, and brand strategy that will help you to boost your online presence in KSA, generate leads and traffic – delivering awareness and revenue for your business.
A regional, integrated marketing agency, headquartered in the UAE, with a global reach and an award-winning, proven track record.
We are a fearless group of thinkers, focused on ideas, impact and integrity.
Our marketing strategies aren’t bound by channel or discipline. They are fueled by our imagination, driven by data, knowledge and limitless creativity.
Our team is a perfectly imperfect melting pot of curious minds, looking to do brave, bold and meaningful work. We are strategic. We are agile. And if you work with us, we are always looking to blow your mind, one result at a time.
Our innovative marketing and brand strategies have enabled us to grow a trusted client base across the region. We can cater to a multitude of marketing goals and offer a variety of digital services.
Get in TouchThe world as we know it has changed and is evolving daily. You need a team who understands that. Not just from a marketing perspective, but from a human perspective.
Empathy and talent, combined with insight, strategy, and action for an impact-first approach, makes us hungry and ready to take on any brief. The more challenging, the better.
The world has moved into an online-first approach when it comes to marketing – but have you? Let us help.
The world has moved into a digital-first approach when it comes to marketing – but have you? Let us help.
Consumers know the difference between brands looking to shift more products, and movements from brands looking to genuinely add value to the community they’re engaging with. Let us help ensure you get it just right.
“Working with House of Comms really helped us improve the organic traffic to the website. SEO today contributes to 40% of traffic on the website. The keyword optimisation and off page link building efforts have helped improve the organic rankings of the keywords. Working with House of Comms is easy, they are very much research focused. The information and data they provide helps us drive the SEO strategy.”
“I’ve had the chance to work with HOC on different paid media projects over years. I have seen a very consistent commitment and passionate service towards the account. The follow up and correction measures have always been part of their process, ensuring results meet initial plans and KPIs. Very humbled and proud to be working with such a dedicated team.”
“Mubadala health has been working with House of Comms to design and develop websites for our group, including the websites for several other assets within our portfolio. We were initially provided with a digital roadmap that proposed an easy-to-use CMS and an approach which unifies the digital look and feel of several facilities with our network. The House of Comms team has shown dedication and a commitment to the project, having developed a sleek interface, and created websites with a modern approach and clear project plans that have made it easy for our team to contribute at every stage of the process. The team is highly response, and have also played a great advisory role, constantly keeping us up to date with the latest trends in the market for web design, and ensuring that our website can deliver the easiest and most efficient experience for its users.”
“ENOC has been working with House of Comms for the design and development of several websites. For this brief, we tasked them to build a new modern website for our ENOC Women in Energy Awards initiative. The goal was to create a seamless experience and simplify the whole application and judging process for our awards. House of Comms was able to take our initial vision and offer a solution that included several advanced features on the system, multiple persons & experiences and all while building it on a user-friendly CMS like Umbraco. They have shown professionalism and very high expertise throughout and have always been responsive and consultative to ensure our goals are met.“
The zero-alcohol category in KSA is a crowded market, with many competitors, and to launch Budweiser Zero successfully in the busy market, we wanted them to stand out by bringing the Budweiser brand essence to the KSA audience: BudZero is more than just a drink.
We developed a social media approach that rose awareness of the Budweiser Zero launch in KSA, educated audiences on the brand ethos and most importantly, drove customer interest to engage and purchase.
And we collaborated with local influencers to leverage our impact within KSA.
Miral’s place as a leading developer in the UAE is clear to see just by looking at the success of their assets, but no one knows who or what Miral is! Our task was to craft an ownable positioning to communicate their varied offering and create a visual identity to bring it to life.
We hosted a series of workshops with key stakeholders to help identify who and what Miral is, and where they want to be in the future.
From there we crafted Miral’s new brand positioning, values, messaging, tone of voice and architecture which led onto a comms strategy for relaunching in market.
Refreshing Miral’s visual identity was an important next step in preparing for relaunch. We drew inspiration from the brand’s heritage and new positioning of ‘Architects of Curated Destinations’ to design a comprehensive brand manual and toolkit.
To put Emarat back on the map across Dubai and the Northern Emirates as a key player in the Oil & Gas Industry. We needed to fuel nostalgia across the UAE to remind people that Emarat has always been here
To make a big impact, we utilised a full 360 campaign covering social, PR, OOH, radio, TV and internal comms, engaging both employees, locals and expats.
Before the official launch, we create a teaser series on social media only which piqued interest and got people talking ahead with the nostalgic style images and storytelling copy.
The official launch saw radio adverts, TV spots, organic and paid social media and a full PR plan go live, followed by OOH activations including a billboard on SZR.
As a relatively new company (established in 2019) Hub71’s aim is to establish itself as the region’s leading global tech ecosystem. The aim to offer businesses in the early stages of their development access to global markets, a capital ecosystem, a global network of partners, and a vibrant community filled with highly skilled talent, governed by forward-thinking regulation.
Our strategy revolved around highlighting the impact the company and their leadership has on the tech startup industry, as well as bringing attention to significant milestones achieved by members of their community. We aim to deliver this impactful content in an inspirational and informative way so that it will place Hub71 top of mind for startups looking to become part of the ecosystem, as well as investors looking for opportunities to invest in the region.
Our task was to create widespread awareness about the importance of regular eye check-ups for children at a certain age. Additionally, we needed to facilitate appointment requests. Balancing both awareness and conversion objectives presented an exciting challenge.
To maximise the campaign's impact, we deployed a multi-platform advertising strategy across Facebook, Instagram, and Google Search. Our primary focus was on reaching a broad audience to drive awareness while simultaneously generating appointment requests.
To capture the attention of our target audience effectively, we conducted extensive A/B testing of multiple ad elements. This included testing various images, short-form and long-form text copy options, and bilingual content in English and Arabic.
The campaign delivered outstanding results, surpassing all expectations, and achieving significant impact within a 1.5-month timeframe. The key outcomes of the campaign are outlined below.
We kicked off 2023 with a challenging new & exciting digital brief: To help increase the number of weekly e-commerce orders for a delicious, healthy meal plan company via our digital services.
We rolled out multiple objective campaigns across Facebook, Instagram, and Search aided by the use of various ad formats including video, imagery, and animation.
Targeting various audiences within each objective with the aim of nurturing the consumer right through the various stages of our sales funnel, and to great success.
To date, within 2023 we have seen fantastic results with a 46% increase in overall sales, with 23% of this attributed directly to paid search campaigns.
Overall, it was a very successful timeframe that drove over 10M impressions, 60K+ link clicks, and almost 1 million video views.
We're looking forward to seeing how far we can grow together in the coming months.
Facebook, Instagram, YouTube, Twitter
We were asked to develop a campaign to raise awareness of the significance of Agri-Nutrients in food production, considering the substantial increase in the world’s population and the quest for food security becoming one of the most pressing issues of our time. Feeding the rising population is becoming difficult but also impossible without using Agri-Nutrients.
The objectives of this campaign were to raise awareness of Agri-Nutrients, educate all consumers across the GCC region on what they are and their importance in the drive toward zero hunger and global food security, and build on the existing campaign theme of ‘Enabling More With Less’.
Our approach was to ‘dumb down’ the language around Agri-nutrients to make it simple, easy to understand and give consumers a reason to connect with what we are saying. We created multiple assets to tell the story utilising an illustration look & feel, adding simplicity yet playfulness to such a serious topic.
We launched the campaign in both languages (En and Ar) across Facebook, Instagram, Youtube and Twitter and supported it with paid media to ensure reaching all the audiences in the Middle East, with primary markets being UAE and KSA, followed by a remarketing strategy, which helped us to achieve the results and tell the story.
The campaign was successful as we delivered a very high number of video views along with a healthy split on social media platforms, where each platform delivered more than 1M video views exceeding our initial estimations.
Our team was tasked with generating significant awareness and driving a high volume of sign-ups for the highly anticipated UA Fitness Challenge in the United Arab Emirates (UAE).
We implemented a comprehensive advertising strategy across two powerful platforms, Facebook and Instagram, to effectively capture the attention of our target audience. Leveraging our expertise in campaign optimisation, we employed various campaign objectives to ensure optimal efficiency in sign-up volume and cost.
To optimise audience targeting, we employed a multi-faceted approach, employing custom (database) targeting, interest-based targeting focused on fitness enthusiasts, and re-targeting tactics.
Moreover, we utilised a diverse range of ad formats to create a captivating and engaging user experience. Continuously monitoring and adapting to the nuances of each platform, our team actively optimised the campaign by making timely adjustments based on platform behavior and user responses.
Our strategic approach and diligent execution yielded impressive results. We successfully generated unprecedented awareness for the UA Fitness Challenge in the UAE, capturing the attention of a substantial audience. Furthermore, the campaign delivered an outstanding volume of sign-ups, surpassing all KPIs.
Humanise brand UAE by bringing the biggest humanitarian sporting event in the world; The Special Olympics World Games, Abu Dhabi 2019, to life across social media channels.
We had 7,000 incredible athletes, all with their own unique stories of bravery and resolve. We HAD to showcase their brilliance and drive to the world. We executed a ‘human-focused photography’ strategy, commissioning 28 photographers, content capturers and special guest Brandon Stanton, to be the eyes and ears of the games and capture all of the on-ground action to share with a global audience.
Engagement in this very powerfiul sporting event went through the roof! 47 million people interacted with the games across socail media and our designated hashtags were trending for six days solid! More than that, we celebrated the stories of these very special athletes to a global audience and showcased the UAE’s intrinsically inclusive nature, in-line with the Year of Tolerance,.
Awareness and understanding of NCEMA was low prior to COVID-19. But when the pandemic hit, they needed to change this. Quickly.
If the nation wanted to fight the pandemic, it was critical that the public received information from the right authorities at the right time.
We quickly developed a brand and social media strategy for NCEMA, finding how they should articulate their role (amongst the many government bodies involved) and identifying what and how they should communicate for maximum public understanding. This led to the development of a distinct visual style, creating creative templates for each type of communication (from travel updates to emergency alerts) and then rolling it all out through all communication channels. We developed infographic videos to share guidance, films that demonstrated the nation’s collective actions to reassure the public, wrote press releases to distribute the right messages to national and international media, and covered government briefings live to get the information out to the public as quickly as possible. In just a few weeks, NCEMA went from being just another government body to becoming the leading source for news and updates on COVID-19 in the UAE.
Costa Coffee needed to appeal to a younger set of consumers and encourage future loyalty .The brand lacked vibrancy, appeal and energy. Our job was to change that.
#fueledbycosta was born.
A platform that allowed ultimate freedom to appeal to a high energy, creative, tech-savvy group of Millennials and Gen Z humans. We created a series of ongoing activations such as collaborating with Snapchat with the first Snapchat Spectacles in the Middle East, the first ever coffee delivery by drone, a camel drive through and a UGC competition for high-octane content in our name.
Costa market research showed that we successfully shifted the dial 2% on their customer base, attracting a younger crowd and breathing life into an aging brand. We won a global award for ‘Marketing Innovation’ for the drone drop stunt and had a whole load of fun along the way!
We were briefed to handle all external and internal communications for the first ever Gov Games, a sporting tournament for government departments across the world.
We developed a compressive, three-phased communications strategy igniting excitement for the first ever tournament of this kind. From stakeholder management, PR, influencer relations, web design, advertising, social media and live event coverage, we made sure this was the most talked about event in Dubai!
We deployed a live event team of content creators and publicists to the event to capture all of the action from the night and share with broadcast media, news and social media audiences worldwide.
Due to the global reach of our activity we attracted attention from around the world and even had international teams from the likes of the LAPD, NYPD nd London Met entering!
To drive buzz and engagement around Under Armour’s new brand campaign.
We launched a TikTok challenge inviting fans to create content to fit in to the Under Armour logo for the chance of winning some Under Armour goodies.
To launch the competition, we suggested partnering with a group of lifestyle influencers, both paid and on a barter basis to announce the challenge and drive participation through their audiences.
We recommended TikTok influencers and liaised with TikTok directly for their advice on which content creators would be best suited for the campaign. We managed contracts, briefings and timeline management for all the paid and barter agreements.
We secured and managed partnerships with a total 16 influencers, including Annabell Newman and Kris Fade.
Across the span of six days, the hashtag #UAChallenge generated over 6 million views on TikTok and the campaign reached over 2.3 million unique TikTok users. Our influencer reach was over 3 million, and 2,600 people participated in the challenge.
